Powerful new PSA highlights the subtle ways language reinforces sexual assault.

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Powerful new PSA highlights the subtle ways language reinforces sexual assault.

How we talk about something shapes the way we see it — that’s the central idea behind a powerful new PSA about sexual assault on college campuses.

It’s On Us, a nonprofit founded by President Barack Obama and Vice President Joe Biden, created a spot following a text exchange between two friends talking about a sexual encounter the night before. The phone’s autocorrect features subtly changes certain words in the exchange, highlighting the way we talk about sex can veil the hidden unequal levels of power at the heart of nonconsensual sex.

With one in five women in college are sexually assaulted, it’s a powerful reminder that helps us understand why it’s so hard for anyone to come forward.

Watch the spot below and learn how we talk about events shapes reality…






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