Powerful new PSA highlights the subtle ways language reinforces sexual assault.

Share on Facebook

Powerful new PSA highlights the subtle ways language reinforces sexual assault.

How we talk about something shapes the way we see it — that’s the central idea behind a powerful new PSA about sexual assault on college campuses.

It’s On Us, a nonprofit founded by President Barack Obama and Vice President Joe Biden, created a spot following a text exchange between two friends talking about a sexual encounter the night before. The phone’s autocorrect features subtly changes certain words in the exchange, highlighting the way we talk about sex can veil the hidden unequal levels of power at the heart of nonconsensual sex.

With one in five women in college are sexually assaulted, it’s a powerful reminder that helps us understand why it’s so hard for anyone to come forward.

Watch the spot below and learn how we talk about events shapes reality…






You Might Also Like:


A black teen is stopped by cops because of the color of his skin. I didn’t expect it to get so real.

A lonely artist sits drawing in a coffee shop. When she holds up her sketchbook, it’s just magical.

A film student made one of the funniest animations ever. I actually laughed out loud.

She went on a blind date and met the ‘perfect guy’. Once they got to his place, everything changed.

An 11-year-old girl got bullied for playing on the boys’ soccer team. So her dad steps in.

A 15-year-old girl ‘comes out’ as gay to her family. Her dad’s reaction is priceless.



Join Over 128,000 Subscribers!


Sign up to our daily e-mail and be the first to get notified of
new, inspiring stories. No spam, ever. Read more.





Omeleto Inspires People to Do Better,
Be Better.


Inspiring and insightful. Entertaining and enlightening.
That's what you can expect here: no fluff. Just a steady
stream of the best stories delivered to your inbox.