Infinite Scroll by Peter Henderson

An animated short about the prefabrication of social media.

Animator Peter Henderson starts with the view of a man who comes home one night. He opens up his laptop and goes right to his social media. He scrolls through the feed — food, selfies, puppies. It’s the same.

But then, the perspective shifts. We see the inner workings of the social media. Tiny machines come to life as each one creates and mounts every post to perfection. It’s an infinite scroll of content.

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