Submit a Film

Omeleto is the home of the next generation of great filmmakers. Showcase with us and join spectacular company: Sundance winners, Oscar noms and critically-acclaimed filmmakers from every genre.

With over 5 million subscribers across YouTube, Facebook and Instagram, and tens of millions of viewers each month, we reach the most film enthusiasts around the world. Our viewers are broad and diverse -- and so are their tastes -- but they've come to rely on us for the best, emotionally-engaging storytelling, no matter what the genre.

Have you made a compelling story and want to share with one of the world's biggest audiences, as part of a catalog of acclaimed short films? Consider submitting it to us!


Submission Fee: $35



YOU MUST OWN THE FULL RIGHTS TO THE FILM. To be considered, your film MUST have played at an Oscar-qualifying, BAFTA-qualifying or similar top-tier festival. We limit releases to ONE film per day. Scheduling is based on availability.

What We Look For

  • Foremost, we consider the quality and emotional impact of the storytelling. We also consider the skill of craftsmanship and production value. Please see our Official Selections for examples.
  • We prefer films between 8- to 15-minutes in length. On average, we showcase films that run around 12 minutes. Longer films are considered, and many have done quite well for us. But films under 6-minutes are NOT considered.
  • We CANNOT showcase films with graphic nudity, excessive violence or explicit sex, due to YouTube and Facebook policies.
  • We are open to almost all genres. Film festival trends come and go, but solid storytelling always has a home at Omeleto. However, we are not looking for experimental films with little narrative, or comedies that rely on a single punchline.
  • We do NOT accept student films (with the exception of MFA thesis films). AFI students: we are not able to exhibit your thesis films until your school changes its policy towards us.

What to Expect

  • All accepted submissions will receive proper credit and a link.
  • We optimize all submissions for online release, A/B testing extensively against a proprietary dataset to make sure your packaging is as attention-grabbing as possible. We also monitor your analytics after release, making adjustments as needed to keep your film competitive against the constant stream of content. Read about our "Moneyball for Movies" approach below if you're interested in how our understanding of algorithms and content impacts online release.
  • We start all films out with an initial TWO-MONTH run, and keep films on longer if they are performing well (this is determined through likes and dislikes, audience retention and watch time metrics). If the views stagnate after two months, we may give it a "second run" on one of our genre-specific channels, where metrics should improve and the likelihood of getting recommended increases. Our goal is to push your film as widely as possible.
  • We WON'T monetize your film. But for certain high-performing films, we do offer the option to join our invite-only "Omeleto Elite" program to split advertising revenue. See below for details.
  • If you ever need us to take down your film for any reason, let us know and we'll remove it, no questions asked. Similarly, we do NOT guarantee indefinite placement on Omeleto and may move/remove the film from our channels.

Omeleto Elite / Revenue Sharing

All films are launched without advertising. But for certain films that start to gain a lot of views, we invite them to join Omeleto Elite -- our invite-only program to help filmmakers earn advertising revenue. With your approval, we'll turn on ads on the film on YouTube, then pay you 50 percent of what YouTube pays us -- a straightforward 50/50 split.

Ad revenue is a volume game, so we want to make sure we can pay something meaningful before inviting filmmakers to join. But the revenue could be worthwhile once a film gets recommended. Of course, if you have any doubts or concerns -- we DO NOT have to turn on ads. We are perfectly happy to showcase your film without any advertising. This is only an option for your consideration.

REQUIREMENTS

  • YOU MUST OWN THE FULL RIGHTS TO THE FILM.
  • To be considered, your film MUST have played at an Oscar-qualifying, BAFTA-qualifying or similar top-tier festival.
  • We add a WATERMARK to deter theft and a short fade in/out of our "Omeleto" mark at the beginning/end of every film. We do attract an audience that we can share among filmmakers. We're able to push your film far and wide because past filmmakers have allowed us to add a watermark to attract an audience we have now.
  • If you plan to release the film on other YouTube channels, we ask that you consider allowing us to be the first/original uploader. YouTube's algorithm may throttle or hide duplicate content to prevent spam. Allowing us to be the first/original uploader ensures your release reaches as many viewers as possible. If you have the film on a personal channel, you can delete then re-upload it after we release it.
  • If accepted, we ask filmmakers to consider removing any intro credit sequences (or moving them to the end). On average, half of the viewers will leave within 30 to 45 seconds, so it's important to tell the story at the start to maximize audience retention. Otherwise, YouTube's algorithm interprets a high bounce rate as a sign of viewer dissatisfaction, which will significantly limit its reach at launch.
  • YOU MUST HAVE LICENSING RIGHTS FOR ANY MUSIC USAGE. Please make sure your licenses are for online usage (including YouTube) for all territories. If you have "handshake" agreements with labels or musicians, you must obtain formal licenses to pass through YouTube's automatic copyright system, or be prepared to reach out to your contacts to clear all copyright claims that pop up. Nothing escapes YouTube's system, so have your paperwork and licensing contacts ready. Online music rights are one of the biggest hurdles, and claims can take up to 30 days to clear -- so be prepared.
  • We have a large international audience (ie. India), so English-speaking films with heavy accents will need subtitles burned in. Viewers rarely turn on captions, so SRT files will need to be burned in. Please leave enough room for our watermark on the lower right corner.


Submission Fee: $35

We CANNOT refund a submission fee once you've submitted your film. Please be absolutely certain that you want to submit your film before doing so.



I have read and agree to the requirements stated above.






Moneyball for Movies -- What We Do for You


We don't just take your film and upload it. If accepted, our engineers and data scientists will spend time in A/B testing your film through countless iterations to optimize its online success. Major studios spend hundreds of millions in advertising and marketing to attract viewers. We use data and analytics to gain a competitive advantage. Think of us as Moneyball for short films in the era of social media.

We analyze viewer metrics at real-time speeds and compare the engagement signals -- such as total watch time, audience retention, like-to-dislike ratio, click-through rate, social media shares, etc. -- against a proprietary dataset of successful films we've pushed in the past. We then segment by genre, viewer demographics, geographic location, etc. to glean insights into its commonalities and differences to understand what tweaks to make to its packaging to maximize watch time and engagement levels and get recommended.

Think of it like A.I. machine-learning -- we take successful films of the past to reverse engineer the algorithms, then apply what we learn to optimize future films for success. Then repeat that a couple of thousand times.

YouTube and social media success largely depend on being "recommended," which their algorithms determine by sampling total watch time and engagement. So while quality storytelling is a large part of the equation, how that film is presented plays an equally important role.

A simple way to think about it is:

  • Total watch time = audience retention x click-through rate. Total watch time for a film is dependent upon how long someone watches the film, multiplied by the percentage of people who click to watch it.

So for example:

  • Film A has an average audience retention of 8 minutes, which is high and indicates that viewers enjoy watching it. But out of 100 people who see it on their feed, only 5 people click to watch, indicating poor packaging -- people aren't interested in giving it a chance. So the total watch time for Film A is 40 minutes (8-minute audience retention x 5 percent click-through rate).
  • Film B, meanwhile, averages 5 minutes of audience retention, which is average and lower than Film A. But Film B has great packaging that leads to a 10 percent click-through rate. The total watch time for Film B is 50 minutes (5-minute audience retention x 10 percent click-through rate).

The storytelling of Film A is "better" -- as measured by how long viewers watch -- but Film B actually has the higher total watch time due to better packaging. That means Film B may be recommended more often, leading to more views. Of course, it's not so simple. But on the whole, YouTube promotes videos that maximize total watch time because, from their perspective, the longer a viewer watches a video, the more satisfied they'll be with the platform. And that'll keep them coming back for more.

We treat filmmakers as part of a team. We depend on them for great content with high audience retention. And we provide them with our expertise in algorithms and analytics to get it recommended. After all, a great film that nobody clicks on doesn't get seen. But a great film with great packaging -- that's a recipe for millions and millions of viewers who share the film far and wide.

Of course, we can't guarantee online success, but our track record speaks for itself.



Press


No Film School: Have a Short that Needs Eyeballs? Let Omeleto Play Moneyball with Your Film


"The company is one part-programming, one part data analytics comprised of teammates spread across the world. What started as an experiment during the early Wild West days of YouTube turned into a successful launching point for short films, some landing anywhere from 20,000 to 20 million views..."